The Rebel Brand Archetype: Break the Rules, Build Something Better

Your brand doesn’t fit the mould, and that’s the point.

Meet the Rebel: Rule Breaker, Truth Teller, Change Maker

Also known as the Outlaw or the Revolutionary, the Rebel Brand Archetype exists to defy convention and ignite meaningful transformation. These are the brands that challenge the status quo, provoke thought, and offer a new way of doing things, on their terms.

The Rebel’s goal?
To shake things up, to d…